Video Compression In The Age Of Mobile Devices
Transcoding and Encoding from the POV of Motorola Mobility
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by Richard Peske
Director of Product Marketing, Trandscoder and Encoder Products, Motorola Mobility
Today, we watch a lot of different media on a lot of different screens.
Some screens are enormous. Some are smartphones. Some connect with coax, and others with Wi-Fi. Our video content is just as diverse.
What that means for today's multi-screen operators is spending more money on more transcoders. It's because processing all that content is exponentially more demanding than teeing up standard definition video for a standard living room TV.
In the multi-screen world, video in all its glorious resolutions and formats must be processed for a variety of bandwidths to serve an ever-growing network of screens. That's a lot of permutations, or video profiles. And that puts unprecedented strain on traditional ABR transcoders.
But we've got you covered-like we have for the past 70 years. And for the last 20 years, we've been there, focusing on building state-of-the-art digital video compression technology to meet operator and consumer demands. Today, we'd like you to meet Motorola's GT-3: a marvel of transcoding technology for the new multi-screen ecosystem.
Our Multi-Gigapixel ABR Transcoder processes up to 3 billion pixels of video content every second-that's like 50 episodes of Homeland in full-resolution HD... It's also an industry record by nearly a factor of three.
The GT-3 was made to reign in the multi-screen circus of video delivery, supporting the full range of SD and HD inputs and outputs while significantly reducing headend operational costs. By using the latest silicon technology and Motorola compression algorithms, the GT-3 delivers top-quality video for an improved viewer experience.
You can learn more about the GT-3 in our news release, on our website or in the video interview below.
Beyond the impressive facts and figures, the GT-3 is also about changing the way we watch video. New applications-like 4K-are now easily within reach. Operators can appreciate the advantage: more firepower to compete with over-the-top and to deliver incredible and lucrative new services.
According to Needham & Co., there is an estimated $11.7B in annual TV Everywhere revenue up for grabs starting in 2015, but getting there requires one powerful video processing system.