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Business Issues: Content Insider #495 - Social Shift

Content Insider #495 - Social Shift

Social Media is the Customers' Domain, Not Marketing's

Miles Weston

Back in the dark ages when social media was in its infancy people set up locations where other people could go to exchange information, ideas, likes/dislikes. Then they discovered they needed to make a living doing their work and people who invested in them wanted to make money. BAM! marketing entered the picture to advertise their stuff. In no time social media places became overwhelmed with ads and other marketing messages to convince folks to buy. Of course listening to the online community wasn't part of the bargain. The unruly online community took up arms and took back their domain asking - no demanding - that companies listen to them, hear them, answer them or else! Customer folks are reasonable as long as the conversation flows both ways. If not...you'll hear about it! Read More >>


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